I am reading a book by Barry Schwartz called ‘The Paradox of Choice: Why More is Less. I find this extremely interesting and wanted to discuss this with my colleagues adn friends but they have not read the book so I found this video on youtube. Here he summarises the premise of the book and its a great 10 minutes primer. He believes that there is ‘too much choice’ in western society. IN particular Autonomy and Freedom of choice are critical to our well being, and choice is critical to freedom and autonomy. Nonetheless, though modern Americans have more choice than any group of people ever has before, and thus, presumably, more freedom and autonomy, they don’t seem to be benefiting from it psychologically, what do you think?

TedTalks Primer

%d bloggers like this: