I have been ill the last two days which is not like me…
I have been staying at the Omni Sevrin Hotel in downtown Indianapolis for over a week. I have been working hard most of it on my ideas project for Lilly. I walk into Lilly every morning about 6am and I walk back to the Omni Hotel at around 6:30pm every evening (yes boring aren’t I).
I have been pretty jet lagged and was not sleeping well but toward the end of the week I started feeling quite ill and seem to be coming down with what us men would term as ‘Man-Flu’ its a very serious and debilitating illness!!
OK seriously I actually felt quite ill and so took some flu meds from a pharmacy round the corner, this seemed to react badly with me and I slept for like 12 hours and come Sunday I could hardly open my eyes!
I went for a walk to get some fresh air and despite the odd tweet I was struggling to stay awake. I had a nice Chicken dish in the hotel and started to feel a little better. I went back to my room and tweeted how bad I was feeling and I think must have mentioned I was at the Omni at some point. Anyway, I went to work on the Monday am and despite feeling a little poorly got through the day, I wandered back to my hotel and up to my room, so imagine my surprise that in my hotel room was a nice surprise from the hotel staff 🙂
A lovely ice bucket with orange juice, water and lovely hand written note from the team at Omni saying they saw my tweet and wanted to let me know that they would try help if I still felt ill! with some soup or something… I was very impressed with the follow up and how they managed to link my twitter ID @ethernat to my real name Nathan Chestney-Stagg. 🙂 (ED: its on your twitter page dummy)
How impressive was that !? Seriously, I think that the Omni Hotel’s use of Social Media in this instance was one which has produced brand loyalty!! I am in Indy 6-8 times a year on business and I think I shall return to the hotel again.
Great stuff and good example for training in CRM area!
Hope you are already better or get better soon!
Cheers mate!
Hans
Yep feeling better, I love the way Twitter improves my life sometimes!!
Man flu is serious illness… you should get checked out by a doctor Nathan 😉
This is a really great example of using social media to improve outcomes! Just goes to show that it pays to talk.
Get well soon!
I agree Ro 🙂 I think its a lesson that many other orgs/industries can learn from. How inexepensive it was to turn me from a customer to an advocate of this hotel…
Nathan, ill on business travel is not good. Hope your on top again soon!
Ro Andrews forwarded me the link to your story. I like it. Have you figured out if their review of tweets was luck, linked to their network traffic (spying), or automated in which they link guest names with tweets? Some intel here may be interesting for us in the Clinical Trial Candidate retention work we will be exploring soon.
Thanks
G
Greg, They are using Hootsuite, an app many orgs use to monitor brands and keywords. The tweetdeck app I use is able to sell you how theit tweet was posted. They are searching for the Omni as a key phrase. It was then a simple case of clicking my profile getting my name and then cross referencing that with the guest list in Indy. They are monitoring centrally for all omni then contacting local hotels for followup.
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