Negative social proofing (related to previous post)

So what? I had a day to read that article and think about the previous posting on The Magnetic middle and I see the solution is alot simpler than I was thinking… but first… The science Example: During the 1980’s ‘The Petrified Forest’ in...

Be aware of the magnetic middle

A change of tack: The last few posts on this topic have been quite focussed on the more duplicitous nature of  persuasion and influence but it is not all Machiavellian mumblings, sometimes influence is just  understanding how what you say and do can influence others....

Influence: The Ben Franklin technique

 The fourth in my series of seven influence and persuasion posts is a surprising one! Not surprising when you look at the title, as most of my regular readership know   that I am obssessed with all things Ben Franklin. No you will be surprised with the tecnique itself...

Reciprocity is influence

Sorry seems to be the hardest word Before I start my third topic on persuasion I have a confession. I am sorry to say that my overly confident claim of posting everyday for seven days has proven to be at best broken promise and at worse disingenuous. I will do my best...

The foot in the door OR the Camels Nose

So the last post I published described the subtle technique of ‘Labelling’ but my second exploration of a influence is ‘Foot-in-the-door technique (FITD)’ technique sometimes called ‘The Camels Nose’ Foot-in-the-door technique...